In the age of technology, having a website is essential to make your business grow
A website that aims to support your company activities cannot be just a “presentation”, since online presence alone is no longer sufficient for an advanced and more digitized public. In order to have a website that allows you to make your online presence pay off, rely on us: we are experts in creating business websites.
Why it is important to have a website
A website is an irreplaceable online tool through which you can communicate with your potential clients by showing and giving more information about the services you offer.
Nowadays it is essential to strengthen your brand identity, to expand it, to have a digital tool that will follow your business over time.
Furthermore, through a professional website, it is possible to activate informative and promotional newsletters, maintaining a connection with your customers, offering promotions and information directly in their inbox. Likewise, it is the starting point for the creation of advertising campaigns that drive traffic and generate leads and sales.
Having a defined online presence is vital: the absence of a digital presence is seen as a negative by potential customers/users. When people are looking for information about an activity on the web, being easy to find is essential, offering users what they want when they need it.
Social media vs Website, a useless comparison
If anyone thought they could only use social media to promote themselves, we have bad news for you: it’s a bad strategy.
The main reason is that the target audience and goals are completely different. The first case is for instant consumption of multimedia content, while the second case is a digital tool that must be strategically designed and optimized over time, capable of supporting any business activity outside of the confines of a social network.
They are two different tools that complement each other but can’t substitute one another: they only make sense when you use them for mutual enhancement.
To each their own client (type)
A website that converts (meaning generates targeted clients/users) is born from the definition of the business goals you want to reach with this tool, from an attentive information mapping and a more efficient customer journey analysis.
Only after we have a plan that takes all this into account it is possible to technically design the website. The technical implementation must be careful and has to reflect the modern standards analyzed by search engines for optimal indexing. The creation of business websites is a complex activity that we carry out with precision and professionalism.
One of the most underrated digital products
With the advancement of CMS and frameworks more or less simple to use, thousands of improvised developers (or rather, web page designers) have sprung up, who with a few notions try their hand at creating websites for a few hundred euros without taking into account the many aspects that determine the success and longevity of a website. Over time, this trend is decreasing more and more because as the market becomes more mature, even the less demanding customers have realized that behind the development of a website to support their business it is necessary to have a team of professionals that each handles a different aspect of the end product.
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