The Edicola App Ecosystem Across Tuscany
In Tuscany, each province needs its own reliable, immediate, and personalized source of digital local news. Given the high number of local publishers and the fragmentation of content, the need emerged for a single platform capable of aggregating the main local news sources and simplifying access for citizens.
Oimmei was entrusted with the mobile app development of a distributed system spanning all Tuscan provinces, capable of unifying local information while maintaining visual consistency and up-to-date features.
Mobile App Development and a Distributed Platform
We developed a free mobile application available for iOS and Android that allows users to:
Aggregate real-time news from local newspapers through free regional RSS feeds
Offer a fast, intuitive, and lightweight interface designed for mobile devices
Filter news by topic (sports, politics, culture, horoscope, etc.) and by city or province
Personalize their news feed based on their interests
Read the daily horoscope by selecting their zodiac sign
The system was built to be replicable: each major city or province in Tuscany has its own branded digital newsstand app, all sharing a unified structure but maintaining independent feeds and editorial calendars.
The mobile app development followed a modular approach to ensure scalability across provinces, with a centralized backend managing RSS feeds, filters, notifications, and synchronized iOS/Android versions.
The Result
The Edicola Livornese ecosystem—and its sister apps across Tuscany—has completely transformed how local information is consumed: now it’s always available, directly in users’ pockets.
Thousands of local users can now access up-to-date news from their provinces in one unified app.
Thematic filters and personalized feeds deliver a tailored experience, increasing engagement and time spent in the app.
The daily horoscope adds a fun and engaging feature that builds loyalty.
Thanks to a shared mobile app development framework, the architecture is scalable, replicable, and easy to manage across brands and regions.
Technologies
