A digital identity that tells a true story
Camping Reale, a nature-filled campsite on Elba Island, partnered with Oimmei to build a coherent and recognizable digital presence that reflects its values: sustainability, simplicity, and hospitality.
The goal was not just to launch a website, but to design a complete visual identity and build an online space that speaks to their target audience—young couples, families, nature lovers, and outdoor travelers—while standing out in a competitive hospitality landscape.
Strategic branding and custom website development
Strategic analysis and positioning
We began with a data-driven strategy phase, analyzing digital presence, SEO keywords, seasonality and competitor positioning. These insights shaped the entire creative direction.
Brand identity development
We designed an inspirational moodboard to define the visual tone, selecting color palettes, typography and stylistic elements aligned with the brand’s values. From there, we developed a full identity system: logo, design system, social templates, and content guidelines.
Website development
The website was built entirely from scratch, with no pre-made templates, to ensure uniqueness and high performance.
Development process:
Defining a sitemap based on SEO logic and user flow
Designing lo-fi wireframes to validate structure and UX
Creating hi-fi mockups focused on visual storytelling
Front-end development with custom HTML/CSS/JS and CMS
Multilingual support (English, German, French)
SEO optimization, usability testing, performance tuning
Post-launch support and ongoing improvements
Multimedia content (photos, videos) was provided by the client, while textual content was co-written to match tone of voice and brand strategy.
The Result
The new isolaelbacampingreale.com website delivers the perfect digital mirror of the real Camping Reale experience: immersive, welcoming, and 100% Elba.
With a custom website development and a unified brand identity, Camping Reale now has:
A clear and memorable brand, consistent across all media
A fast, responsive, and SEO-optimized website
A multilingual platform tailored to international tourism
A scalable foundation for digital marketing and editorial growth
“A project that starts with strategy, comes alive through design, and performs through code.”
Technologies
