{"id":5833,"date":"2024-09-20T12:42:10","date_gmt":"2024-09-20T10:42:10","guid":{"rendered":"https:\/\/www.oimmei.com\/?page_id=5833"},"modified":"2025-07-31T18:30:50","modified_gmt":"2025-07-31T16:30:50","slug":"strategic-analysis","status":"publish","type":"page","link":"https:\/\/www.oimmei.com\/en\/strategic-analysis\/","title":{"rendered":"Strategic Analysis"},"content":{"rendered":"\t\t
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Strategic Analysis<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Let's do homework together<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tInstagram<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTiktok<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tThreads<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tX-twitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tApple<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAndroid<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Getting to know you is the first step for us to\u00a0successfully accompany you along a path of growth.

Understanding the present to plan for the future together, starting from your\u00a0philosophy, your\u00a0value system,\u00a0tone of voice, your\u00a0past actions\u00a0and\u00a0achieved results, until we can design and define your\u00a0future goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Market analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This stage of strategic analysis is preparatory to each project, because\u00a0understanding the market trends, the habits of potential customers, their behaviors, their orientations<\/strong>, is essential to understand and lay the foundations of a solid strategy.<\/div>
The study of how the service or product is perceived, how it is searched for and used, and what market volumes it affects (search volumes) are part of this analysis.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Target analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Understanding people is the key to a successful digital strategy.\u00a0<\/strong>During this stage we identify the target audience and the reasons that lead them to search for your product, be them rational or emotional.<\/div>
Depending on the needs, it is possible to build real model users (buyer personas<\/a><\/strong>), to explore in detail the actual desires and needs of the identified target.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Competitors analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Before starting an activity, an aspect of\u00a0strategic analysis<\/strong>\u00a0that should be considered more is the identification of competitors. Often when we ask our clients for feedback on their own competitors, they cannot think of more than a couple, and those they do manage to identify are all direct competitors.<\/div>
But let\u2019s take a step back, what types of competitors exist and therefore which competitors do you need to identify?<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Direct competitors<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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They are those (companies, stores, professionals) who offer very similar services \u2013 both in substance and in form \u2013 have similar targets and therefore solve similar problems.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Indirect competitors<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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They are those who offer products and services that are somewhat different but that could potentially satisfy the same need and could help the buyer achieve the same goal.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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And then there is them, the digital giants,\u00a0Amazon<\/a>,\u00a0Google<\/a>,\u00a0Apple<\/a><\/strong>, as well as other competitors not often considered but which we should keep in mind more. Because it is only by customizing the product\/service that it will be possible to keep up with any competitor that appears on the horizon.<\/div>
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Through a strategic analysis on the positioning status of online competition we are able to identify the behavior of competing companies, identify their\u00a0strengths<\/strong>\u00a0and weaknesses to elaborate digital strategies that can promote the\u00a0best possible<\/strong>\u00a0position<\/strong>\u00a0and that can offer the most suitable tools to start competing.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Take the first step,<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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contact us today!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Strategic Analysis Let’s do homework together Linkedin Facebook Instagram Tiktok Apple Android Linkedin Facebook Instagram Tiktok Threads X-twitter Apple Android Getting to know you is the first step for us to\u00a0successfully accompany you along a path of growth. Understanding the present to plan for the future together, starting from your\u00a0philosophy, your\u00a0value system,\u00a0tone of voice, your\u00a0past […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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