{"id":5763,"date":"2024-09-20T11:51:51","date_gmt":"2024-09-20T09:51:51","guid":{"rendered":"https:\/\/www.oimmei.com\/?page_id=5763"},"modified":"2025-07-31T18:40:27","modified_gmt":"2025-07-31T16:40:27","slug":"seo-consultancy","status":"publish","type":"page","link":"https:\/\/www.oimmei.com\/en\/seo-consultancy\/","title":{"rendered":"SEO Consultancy"},"content":{"rendered":"\t\t
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SEO Consultancy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The art and science of SEO<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tInstagram<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTiktok<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tApple<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAndroid<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tInstagram<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTiktok<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tThreads<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tX-twitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tApple<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAndroid<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The main way users find a company, product or service is through search engines.
If you want to be found you need to be there and SEO can help.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SEO (Search Engine Optimization)<\/strong><\/a>\u00a0is the\u00a0optimization for search engines<\/strong>, the side of\u00a0digital marketing<\/strong>\u00a0aimed to enhancing your web page position in organic \u2013 not sponsored \u2013 results in search engines.<\/div>
When you optimize a page you need to examine the\u00a0internal factors<\/strong>\u00a0\u2013 the structure of the website, the HTML code, the textual context, the link management \u2013 as well as the\u00a0external factors<\/strong>,\u00a0like Google and its algorithm<\/strong>. We talk of Google because it\u2019s the most used search engine in the world, which is why\u00a0SEO consultancy revolves around the study of its algorithm and updates<\/strong>.<\/div>
We have said that SEO is science and art because while we have tools that allow us to improve the optimization of our pages, we must also always be ahead of the game, experimenting, monitoring and editing when needed.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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How does Google work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google<\/a><\/strong>\u00a0is designed to offer its users the best search experience. This means delivering the most relevant results, as quickly as possible.<\/div>
There are two elements at play to ensure a great search experience<\/strong>: the\u00a0search term<\/strong>, which is the input given by the user, and the\u00a0search result<\/strong>, which is the output. Google matches the most relevant result to the user\u2019s search based on some factors related to the user, such as their location, language, previous searches, etc.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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How to work on SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SEO consultancy work involves multiple practical and strategical activities.<\/div>
The strategic stage is based on research and choice of\u00a0keywords<\/strong><\/a>, essential as it provides us the guideline for all the other SEO activities.
The operative part is divided into two stages:\u00a0on-page<\/strong>\u00a0and\u00a0off-page SEO<\/strong>.<\/div>
The\u00a0on-page SEO<\/strong>, meaning all the activities of\u00a0internal optimization<\/strong>\u00a0of a website, consists of HTML code and structural optimization \u2013 which includes activities that improve the page code, such as the optimization of the title tag, the meta tag description, the heading tags, etc. \u2013 and site content optimization \u2013 very important because Google carefully evaluates whether the content on a page is useful, original and up-to-date. The\u00a0off-page SEO<\/strong>\u00a0instead is about\u00a0link management on other websites that link back to ours<\/strong>.<\/div>
Lastly, let\u2019s not forget some elements that can be taken for granted but shouldn\u2019t be:\u00a0loading speed of the website and optimization for mobile devices.<\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"logo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Take the first step,<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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contact us today!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

SEO Consultancy The art and science of SEO Linkedin Facebook Instagram Tiktok Apple Android Linkedin Facebook Instagram Tiktok Threads X-twitter Apple Android The main way users find a company, product or service is through search engines. If you want to be found you need to be there and SEO can help. SEO SEO (Search Engine […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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