{"id":5660,"date":"2024-09-19T13:01:45","date_gmt":"2024-09-19T11:01:45","guid":{"rendered":"https:\/\/www.oimmei.com\/?page_id=5660"},"modified":"2025-07-31T17:15:37","modified_gmt":"2025-07-31T15:15:37","slug":"communication-plan-design","status":"publish","type":"page","link":"https:\/\/www.oimmei.com\/en\/communication-plan-design\/","title":{"rendered":"Communication Plan Design"},"content":{"rendered":"\t\t
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Communication Plan Design<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Being online isn't enough. We need a plan!<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tInstagram<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTiktok<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tThreads<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tX-twitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tApple<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAndroid<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Communication is the business card with which you introduce yourself to your audience, it is the tool you use to send\u00a0the right message to the right audience\u00a0and achieve your goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Communication plan design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The communication strategy has the goal of creating an efficient, coherent and coordinated communication with the\u00a0company\u2019s brand identity<\/strong>, studied to reach and engage current and potential clients.<\/div>
The most concrete tool to work on the strategy is the\u00a0communication plan<\/strong>.<\/div>
Before moving on to the practical aspect of the plan, it is necessary to have a clear understanding of the\u00a0goals to reach<\/strong>\u00a0and know your target audience in detail. At this point the practical side entails developing the messages you want to communicate, the\u00a0tone of voice<\/strong><\/a>\u00a0you want to use, but also what\u00a0channels<\/strong>\u00a0you will adopt in your\u00a0strategy<\/strong><\/a>\u00a0\u2013 the\u00a0website<\/a><\/strong>, the\u00a0social media<\/a><\/strong>, the blog, etc. \u2013 and what kind of content will need to be produced.<\/div>
With this background you will be able to communicate better,\u00a0standing out with your essence<\/strong>, and managing to convey your message to make your consumers know not only that you exist, but you\u2019re here for them and to meet their specific needs.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In the plan of communication there are tools you can utilize to best work on the channels and goals of your choice. They are tools that can be customized in many aspects to be tailored to the\u00a0brand identity<\/strong>\u00a0of a company or to best present a product or a service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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COPYWRITING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Texts oriented to marketing goals that can\u00a0capture the attention of the public<\/strong>. Their main characteristic is the ability to shine a light, through the strategic use of the right words, on the benefits of a company, brand or product, clearly and directly.<\/div>
User attention is fleeting and if you don\u2019t focus on making the information they need easy to be found, you risk losing a potential client.<\/div>
Copywriting techniques can be applied to social media, both for organic and\u00a0paid content<\/strong>, but also to websites, both in micro texts \u2013 titles, calls to action, etc. \u2013 and in\u00a0SEO<\/strong>.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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VISUAL DESIGN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Texts but also pictures, because you need some eye catchers. The visual aspect helps communicate instantly and build a coherent system.<\/div>
And we\u2019re not just talking about the logo, but also all the other elements that make up the communication of a brand or a product:\u00a0infographics, illustrations, graphics, color palettes<\/strong><\/a>. Every element can be suitably adapted to the destination channel, but what\u2019s important is that the essence of the speaker is always recognizable.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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SOCIAL MEDIA STRATEGIES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Never forget social media. Social media are the sounding board of a\u00a0brand<\/strong>\u00a0or a company and by their nature they\u2019re the ideal environment to build a solid and loyal community with the goal of leading them to a website, which could be a blog, an e-commerce or a corporate website.<\/div>
In order to stand out in a decidedly crowded world, you need to focus on your uniqueness, create your niche and produce\u00a0quality contents<\/strong>, getting to know the dynamics of every platform, investing in\u00a0ads<\/strong>\u00a0and jumping on the most suitable trends.<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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COMMUNICATION CAMPAIGNS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To promote or make customers and users aware of a specific service or product or to introduce a company or a brand. Communication campaigns can be delivered through various channels, online and offline, thanks to a\u00a0strategic initial work<\/strong>\u00a0that developed a concept that can be used visually and textually, and which can be modified and adapted based on its destination without losing its essence. An awareness campaign, for example, can be conveyed on social media channels with a specific kind of creativity, but it can also be appropriately adapted for a public billboard.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Take the first step,<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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contact us today!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Communication Plan Design Being online isn’t enough. We need a plan! Linkedin Facebook Instagram Tiktok Apple Android Linkedin Facebook Instagram Tiktok Threads X-twitter Apple Android Communication is the business card with which you introduce yourself to your audience, it is the tool you use to send\u00a0the right message to the right audience\u00a0and achieve your goals. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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