“bSmart” is a project which brings enhancement to territorial value through the use of iBeacon ® technology.
We are firmly convinced that the correct use of this very latest technology, tourists and, why not, local citizens, can be lead to a new front of envolvment and interest towards historical and natural beauties which each territory can really offer.
We do propose a new way of interacting with the surrounding environment, bringing the living of an experience up to its maximum. At the same time, people will be pleased with the easy discovering of the treasure scattered around them, and will be encouraged to visit them directly.
These are the components:
Make Landmarks and Points Of Onterest (POI) interactive and multimedia driven
The Tourist can be alerted when walking by a landmark. Automatically can receive detailed informations. All media files, images, videos can immediately be available, and Audio guides can be purchased right on his device. Nearby points of interest or commodities (restaurants or transportation, for example) can be pointed out on the landmark’s sheet.
Discover “hidden” historical POIs
The Tourist, or, why not, the local citizen, will be alerted and make aware of the fact that there’s someting worth his interest right where he is walking. The most hidden or lower known landmarks can be brought up right to people attention
Transform the tourist visit in a “social” experience
“Selfie” and #hashtags nowadays are a big gig. When close to the Beacons, the Tourist can take his/her selfie close to the and automatically share it on the network, helping increment of City’s visibility on the Net, and so encouraging new visitors
Get to know how many POIs you have visited
Thanks to Beacon technology it will be possible to be real-time aware of the visits you have made and the monuments you have actually visited. The Tourist might even be invited to play a Treasure Hunt, and win if all the Landmarks suggested by the App will be actually visited!
Play and learn with Beacons
Playing can be a real indicator of the offered experience’s quality. Thanks to gaming, quizes, scanvenger hunts and many more, can be a great way of attract even kid’s attention to Art and Culture, all in a really enjoyable manner.
Monitor the most visited Monuments
Administrators can always have their eyes on data, in real time. This can help City Administration personnel in giving value to the City Cultural assets.
Individuate the best wine and food itineraries
Choose between pre-existent or customize the routes through the wine and food companies on the Territory. the Visitor can decide if he wants to follow some famous itinerary on the Area (like the famous Italian Strade Del Vino, “the ways of the Wine”), or plan his own, according to personal taste
Choose the transportation for my tour
Car, bike, bicycle or walk? The tours will contain informations on the best way to follow them, indications on the suggested waypoints, night and food accommodations which agreed on the tour itself.
Company detailed sheets
Companies and product catalogues will always be in the hand of the User / Visitor. Even at Home. When visiting the Company, extra content will be delivered, thanks to the Beacons!
Products that talk about themselves
The Visitor will have the Product detailed Sheet just by walking close to it. He/she will be able to mark it and put it in the preferred list. Each product can be commented and evaluated! People priceless feedback will be right in the hands of the Company, which will be able to decide if publish them or not.
Purchase directly from the Company
During a visit to a Company, it will be possible for a Visitor to put products in the purchase list (like a cart). This will be perfectly doable even when the Visitory goes back home, right from the App.
Works of art become interactive
The Visitor will be provided with content relative to the piece of art he is observing, right on his/her device (smartphone or tablet). All the content will be available and usable immediately, with no need of getting close to the wall after waiting in line in order to read the plate. The device will be able to deliver text, videos, images and audio. The discovered contents will stay available and usable in the App, even when the Visitor left the Museum.
The Museum administrators will be able to create new audio-guided tours in any moment, from the backend administration panel. During the tour, the Beacons will trigger the App to start audioguides automatically right in the users’ headphones.
Keep track of the works you haven’t visited
The Visitor will have the overview of their visit available at any moment, knowing if the whole area has been visited or not. And he/she will be able to know what to be visited yet.
Play with the works of art
Personalized games, including the exposed works as subjects, will help making the best out of the visit. An innovative way of approaching and having fun with art and culture, even for kids!
Instruments for the curator
The App keeps track of the pieces effectively visited, the permanence time in front of each one, the order in wich the visitor see the works and so on. This way, the administrator or the curator have a complete innovative instrument in their hands to evaluate and make their expositions always and always better. All based on visitor’s behaviour.