This section aims to clarify the development of mobile application and to make you understand the actual complexity but also the potential of mobile app. Further down, on this page, you will find a link to a tool with which you can simulate the development of an App and have a first estimate of costs.


Some time ago (actually a few years ago but in the field of technology some means a lot of time) companies, even well-structured ones and even multinationals, when they released a new service and a new App, used to develop it for a platform alone. In this way they limited resources by being able to understand if there was a market for their ideas.

Everything’s different now. Developing a single app is not the right choice and the explanations are different: the fast growth of mobile technology, the high competition, the need to create scalar products and the widespread distribution of iOS and Android, the two leading platforms. For all these reasons, those who design innovative or high-value-added ideas and services for users, immediately develop the solution on both platforms.

It is different if we talk about applications for internal use of companies: in these cases it is sometimes more convenient to develop solutions based on Android because, if you do not need high performance, you can find devices (smartphones or tablets) which are worth-money that supports the feasibility of the project. 


The cost of developing an App is also determined by the devices for which you want to make it available. Yes, having a smartphone app doesn’t automatically mean having a tablet app or other devices app.

Sure for some apps you can make downloadable the App on all devices but the results can sometimes be disastrous, for example (and it’s one of the best guesses) you’ll have your smartphone app magnified in the middle of your tablet screen.

Each device has its own peculiarity that must be taken into account when designing a mobile application. In addition to purely technical aspects, we must keep in mind that a smartphone does not have the same surface area as a tablet, smartwatch or smart TV.

All of these devices differ in addition to substantial differences in placements and occupancy, direction, space and data verses, also for differences in user behaviors and experiences. As a result, developing an app for smartphones and tablets cannot be considered a single development, just as it is not a double development, because philosophy and constructs will remain unchanged.


Geolocation plays an important role for the cost of an application because, in addition to going to impact on the functionality of the App itself, it must be taken into account the inclusion of all those best practices for the correct management of the app itself.

Proper location management and its many implications is undoubtedly an essential aspect of the app’s evaluation.


Entering Login and user profiling has an impact on the complexity of the App. In fact, all the implementation logics related to authentication take over, which vary depending on the way in which the user is authenticated. For example, if we do this by username and password you need to develop a server part that deals with this, combined with all the mechanisms of the profile and its management.

Login can also be done through social, and depending on the social it becomes more or less complex to manage and interact with all the data.


The ability to send notifications depending on events and states where users are located, is an important development to consider when designing an App. If you think user notifications are necessary, you need to understand what kind of design results. To develop a notification system you need to develop some communication between apps through a server. Notifications can be of a different nature, sent at different times, in different ways depending on the device and the state in which the user is located (open app, in the background, closed, smartphone active, on standby). The combination of all these factors also affects the timing and complexity of the App.


If we want the Apps to communicate with each other it is undoubtedly necessary to develop a server part. This consists in creating a software that resides on a remote server that handles communications to and from apps. This software can be more or less complex depending on what you decide to make the App do. This is difficult to quote in advance and therefore needs a preliminary study to be assessed on the real needs of the project.


Needless to say, more sophisticated graphics cost more than an interface built with standard system components. In the midst of these two extremes there is a way to space, but it depends both on the budget and on the type of application that you want to go to realize.

For B2B applications sometimes it is not necessary to design a pixel perfect interface, but it is enough to use standard components, because we know well the target of users and their skills, the product is not intended to increase the users but solves a business problem.

When we turn to the general public, unless it is to solve a critical and heartfelt problem, the level of quality of the graphics has a big impact on the number of downloads and the use of the App itself.


The language in which the App will be available affects the cost as well as the number of languages you need. Managing multiple languages means adding complexity and work to your App development. Also you should always be careful how the content translates: having little space you can risk an incorrect or unpleasant display. For example, if your translation has more characters than the original word, you must find appropriate words that respect both the original content and the space it takes up.


A Landing Page is typically a page where you land after typing a web address or after a click on a result of a web search. We have a few seconds to capture the visitor’s attention and convince him to download the App. It is often important to have a landing page of the project, at least for two reasons: firstly to promote SEO and be found on the web and among the results of a google search instead of just on the stores; secondly, because some content does not always be placed on the stores, instead a landing page is the best place to insert guides, explanations, news about the product.


If the App is in the embryonic state of idea the steps towards its design will be greater than an idea already formed, when for example there are requirements, a draft operation, some graphics resources, etc. presence of a little material can facilitate (although not always so) development.

Now that you know what factors affect the cost of development, try our tool!

The result will be a quote but it will already give you an idea of how much investment will be needed for its realization.

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