Oltremare Sports Village
The sports center in the city of Livorno
- Creating a brand identity (logo, brand book and coordinated image)
- Developing a cross-media communication plan (configuration of social media and editorial plans, signage and offline material, website)
- Creation of the infrastructure for the management of the facilities and services (database)
From the idea to the development of the brand identity
The portal and the database
We handled the development of the Oltremare sports village website, a fundamental tool for the digitalization of the project, which makes it possible to reach potential clients, showcasing the classes and activities offered, as well as the events and initiatives that will take place in their facilities, but also to capture the attention of sports associations and potential sponsors or partners who believe in the project and want to actively be a part of it.
Because of the varied needs this website represents, it is supported by a management software, which is integrated into the portal, from which it is possible to manage the contents of the website (for example, writing the news on the blog), manage the registry of the associates of the sports center, as well as coordinate the information about the classes, facilities, services and activities of the village and check the administrative side of the agreements with sponsors, partners or associations.
A structure that represents the client’s many management needs without making the operations too complex. The interface of the management software is in fact intuitive and easy to use, providing numerous functionalities to fully handle management duties without losing any detail.