United by a shared passion
Enoteca Telaro is born from the shared passion of six brothers: their love for wine and their land. This is the best way to summarise the story of the Telaro winery, born from the inheritance of papa Rosario, that like a precious torch was passed on to his children.
The Telaro winery was born in 1987 and it expands for 80 acres in the territory of Galluccio, inside the regional park of Roccamonfina in Terra di Lavoro.
The 80 acres vineyard is cultivated using systems with low environmental impact and acts as an amphitheatre for the Wineries and the Agriturismo “La Starza”, located in ancient restored farmhouses. The volcanic nature of the Roccamonfina land largely contributed to the success of wines like Aglianico, Falangina, Greco, Fiano and Bariletta, whose origins are localised in this area.
The new course of history
Enoteca Telaro sells wine online and in order to enhance their current sales network they came to us, and we took care of developing a new e-commerce as well as a support app, through which the users can interact with them in a more direct way.
Taking over an e-commerce is in itself a complex operation, as there are delicate aspects to consider: reviewing the entire mapping and architecture of the information, the positioning of the SEO of thousands of products, the consolidated patterns of loyal customers.
To this we have to add all the inherent difficulties of an e-commerce and of its dedicated apps.
The New E-Commerce
The first challenge we faced with a project like this one was to analyse the portal that was currently online and extracting the peculiarities and aspects to maintain and to improve. Just as important in the preliminary stage was to have a first in-depth meeting with the client, which allowed us to identify some of the needs and functions to consider while developing the new e-commerce, particularly the need for a change of design in order to make it sleeker, simpler and at the same time more sophisticated and modern.
After that we examined the most important customizations that deviated from the classic purchase flow of an e-commerce, in order to try to bring them (and improve them, where possible) to the new website. Users’ navigation towards the products was a particularly important aspect for the development of the new e-commerce. There are different types of users in the world of wines, from the small enthusiasts to the experts, and every category of users has a way of navigating and searching wines. This is why we made navigation towards products simpler and more efficient, in order to guarantee a smoother purchase flow.
We paid close attention to the analysis of products, with the aim of reviewing the structure of the detail pages, in order to make the information more accessible and essential. The main goal of this job was to adapt the new portal to the evolution of the average user’s research trends when it comes to this type of e-commerce.
Enoteca Telaro offers a selection of thousands of products, and the e-commerce receives a noticeable number of orders every day and has thousands of active users. Therefore, it was necessary to analyze this data to move it to the portal that is currently online on the new website, in order to guarantee the continuity of the website’s functionality. The most delicate data includes the products and categories on one side, and the clients and placed orders on the other, as well as a series of important collateral data like blog articles and other micro-data fundamental for the maintenance of indexing for the SEO. Managing the hierarchy of categories and the presentation of data in the product sheets was a significant part of developing the new website, which required a massive refactoring.
Along with the renewed e-commerce we developed two apps, an iOs native app and an Android native app. The Apps were developed starting from the flow and characteristics of the new e-commerce, so the navigation was optimized and adapted for the mobile platforms.
In cases like this one, developing the Apps isn’t like simply making a mobile copy of the e-commerce, in fact it was a whole new project, which coherently follows the existing platform but sometimes differs in more or less prominent ways depending on the best practices and potentials and limitations of the individual platform, in this case iOs and Android.
Technically, the Apps were developed to communicate with the server and the Magento platform through the system’s GraphQL APIs. Sometimes, though, it was necessary to natively implement some APIs for a stronger customization and a more vertical integration between the software components, in fact even the more mature platform, like Magento in this case, don’t offer a complete integration, which is why, for example for some payment methods, further developments are necessary, which have to be designed and elaborated based on the individual needs.
The project is currently in the tuning stage and will be released in a few weeks.