A reliable digital partner
User experience in diverse environments
With the creation of the new Aste Giudiziarie website in 2018, many features of the service were revisited and modified, also thanks to our help. However, there was still the issue of adapting the experience of the app with the one of new website.
Through activities of consultancy and confrontation, we managed to create a map of the world of judicial auctions by identifying the target audience of the App and the needs of the more active users, outlining a customer journey tailored to their expectations. This process was made possible through the study of statistics, anonymous recordings of users’ workflows, through focus groups and usability tests.
The app was already available for iOS and Android, and on these platforms we took care of updating and adapting the apps to offer the users a renewed experience tied to the new standards of Aste Giudiziarie. We also handled the development of the app for Huawei, making a new app specific for the Chinese giant in light of the changes imposed following the break between Google and Huawei in 2019.
Simple solutions for complex problems
The complexity of the world of Aste Giudiziarie required an in-depth design work which, evaluating every possible case, created intuitive and quick user interfaces that made it easy to navigate the app while returning its articulated structure and numerous information. As an example we could take the Onboarding of the app in which the user receives not only the explanation on how it works but they can also already set the main filters and preferences to personalize their research, allowing for a wide range of choice that is also intuitive and quick. If the user wants to learn more about the chosen setting, they will always have the button available Advanced filters from which to browse through the many filters and preferences available in the app that represent the complexity of the world of Aste Giudiziarie; these are presented with a studied and accessible categorization to allow the user not to find themself in front of a wall of information but to immediately find what they are looking for.